Stay Calm and Carry On

Life in Canada brings with it four distinct seasons. This seasonal life means everything changes four times a year from how we relax and exercise, what we eat, and even how we work.


When every season looks the same, there's not enough

opportunity for change, surprise, and personal development, something many people fear. When you live with the seasons, you have the incredible opportunity to live four lives that bring about new energy.

- Medium.com, Sophie Radvan


With this in mind, Alberta's frigid temperatures translate to more time spent indoors. An opportunity to reflect, learn and plan. Business-wise, you can connect with mentors, get professional advice, and prepare actionable steps for the months ahead.

While Covid doesn't seem to be going away anytime soon, the good news is that you, as a business person, have your Covid blueprint in place. You are past panic and confusion; instead, have the tools to enable you to act, not react.


Here are a few simple ways to make 2022 a good year no matter what!

Social media has got a little addictive, so why not spend less time on your personal social accounts and swap them for more creative pursuits?

• Set a goal to read more books, both fiction and business.

• Try a new hobby.

• Write - blog posts, articles, daily journal

• Learn something new by watching videos like TED Talks

This is not an ideal time for a large scale overhaul of your business marketing; instead, look at what is already in place. The best way to do this is from your laptop. For day to day efficiency, cell phones rule but constantly channelling all of your business through this relatively narrow worldview can be a mistake. A computer allows for a big picture perspective of your website copy, Facebook cover, social ads. You can open different browsers, do some research and work on what needs tweaking and freshening up for 2022.

The last couple of years have put our emotions to the test, but you shouldn't counter this by trying to be constantly happy and cheerful.

We define toxic positivity as the excessive and ineffective overgeneralization of a happy, optimistic state across all situations. The process of toxic positivity results in the denial, minimization, and invalidation of the authentic human emotional experience.

Toxic Positivity: The Dark Side of Positive Vibes –

Samara Quintero, LMFT, CHT and Jamie Long, PsyD

To be human is to experience both positive and negative emotions. Being overwhelmed, worried, or having self-doubt is part of being an entrepreneur. However, it is essential to have an outlet or support person/team in place, work through it, and then move forward.

We will all need to take a lot of deep breaths in the year ahead. Trust yourself, trust your instincts.


Wishing everyone a very Happy New Year – we've got this!

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Jill Crossland is a Business & Marketing Consultant with over twenty years of business experience. She is the owner of Jill Crossland Consulting & editor of Entrepreneurial-Life Magazine. From business strategizing to marketing plans and social media, Jill knows how to put the pieces in place for her clients.

jill@jbcrossland.com | 403 901 6147